Search Engine Optimization (SEO):
Next, we focused on the search engine optimization (SEO) part to increase our client's online visibility. We conducted keyword research and identified relevant keywords that potential customers would use to search for hardware items. We then optimized the website content with these keywords, including meta descriptions, title tags, and header tags. We also optimized the website's loading speed, implemented schema markup, and created a Google My Business profile.
Facebook Marketing:
Lastly, we launched a Facebook marketing campaign to reach potential customers in the local community. We created engaging posts that showcased the variety of hardware items available at our client's store. We also set up a Facebook Shop, allowing customers to browse and purchase products directly from the Facebook page.
Conclusion:
Our integrated approach to website development, search engine optimization, and Facebook marketing resulted in significant growth for our client's hardware store. By improving the website's user experience, optimizing for relevant keywords, and reaching potential customers through Facebook, we were able to increase online
KRAFTOOL PVT. LTD
Kraftool Pvt. Ltd is a hardware company dealing in hand tools and power tools located in Chennai. They deal in a wide range of hand tools and power tools of companies like Stanley, DeWalt, Bosch, and Black Decker. They want to increase their online visibility and attract more customers to their physical store.
Client Background
Client
Huzefa
Year
2023
Solution
To start, we worked on the website design and development project for Kraftool Pvt. Ltd. We designed the website to make it more user-friendly and responsive. We added high-quality images and detailed descriptions of each product to improve the user experience. The color theme of the website is blue and yellow as they are the widely used colors in the field of hand tools and power tools.